Beauty & Wellness
Taking a community-focused approach to the ecosystem of beauty & wellness, our brands have scaled through additional locations and expanded product offerings, while continuing to provide exceptional care on a hyper-local basis.
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Brands
Fellow Barber
Since 2006, Fellow Barber has been leading the barbershop revival, celebrating time-honored traditions while bringing elevated craft, service, and design to the experience. They have expanded from their original location in Manhattan to 12 locations across NYC, Los Angeles, and San Francisco, and launched Fellow, an innovative line of grooming products.
Rudy's Barbershop
For 25 years, Rudy’s Barbershop has been the authority on effortless style, combining self care with culture. They pioneered the modern barbershop movement and redefined a new generation of beauty and grooming, starting with one location in the grungy heart of Seattle and expanding down to Southern California.
Press & Accolades
Fellow Barber Pens Deal to Merge with Rudy’s Barbershops
Fellow Barber, a New York-born chain of elevated barbershops, today announced an agreement with Sortis Holdings, Inc. (OTC: SOHI) ("Sortis”) that will merge the grooming company with Seattle’s iconic Rudy’s Barbershop (“Rudy’s”). This merger will elevate the barbering industry and empower its combined workforce. It also aligns Fellow Barber with original lifestyle brands with purpose and impact. The Sortis team is building a platform that enables sustainable growth, cultural equity, and scalable innovations for brands with things to say.
Learn MoreThis iconic barbershop just launched a line of shower products that gives back to homeless youth
Rudy’s Barbershop is bringing some much-needed inclusion to the hygiene and beauty industry by expanding from fresh fades at the shop to impressive hair and body products that are equally appealing to men and women.
Learn MoreThe Barbershop Renaissance and Men’s Grooming Revolution, According to Fellow Barber’s Sam Buffa
Buffa’s creation quickly morphed into Fellow Barber’s first shop on the Lower East Side of Manhattan in 2006. The goal was the same: to open a spot for the modern man who was seeking the communal atmosphere and grooming rituals of an old-school barbershop, but also had a desire for higher quality standards for hair techniques and styling. In fact, Buffa is credited as the man who pioneered the thriving barbershop renaissance we see today.
Learn More
Fellow Barber Pens Deal to Merge with Rudy’s Barbershops
Fellow Barber, a New York-born chain of elevated barbershops, today announced an agreement with Sortis Holdings, Inc. (OTC: SOHI) ("Sortis”) that will merge the grooming company with Seattle’s iconic Rudy’s Barbershop (“Rudy’s”). This merger will elevate the barbering industry and empower its combined workforce. It also aligns Fellow Barber with original lifestyle brands with purpose and impact. The Sortis team is building a platform that enables sustainable growth, cultural equity, and scalable innovations for brands with things to say.
Learn MoreThis iconic barbershop just launched a line of shower products that gives back to homeless youth
Rudy’s Barbershop is bringing some much-needed inclusion to the hygiene and beauty industry by expanding from fresh fades at the shop to impressive hair and body products that are equally appealing to men and women.
Learn MoreThe Barbershop Renaissance and Men’s Grooming Revolution, According to Fellow Barber’s Sam Buffa
Buffa’s creation quickly morphed into Fellow Barber’s first shop on the Lower East Side of Manhattan in 2006. The goal was the same: to open a spot for the modern man who was seeking the communal atmosphere and grooming rituals of an old-school barbershop, but also had a desire for higher quality standards for hair techniques and styling. In fact, Buffa is credited as the man who pioneered the thriving barbershop renaissance we see today.
Learn More