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Press & Accolades

WSJ - Funky Boutique Operator Ace Hotel Reaches Deal to Sell the Company

Sortis Holdings to pay $85 million for Ace brand and hotel management company

A Portland, Ore. -based hospitality firm has reached an agreement to acquire Ace Group International, the operator of a quirky but influential hotel chain known for its cafes, in-house DJs and reclaimed furniture scattered throughout its lobbies. Click below to read coverage in The Wall Street Journal.

Sortis Holdings Signs Definitive Agreement To Acquire Ace Hotel Group

Sortis Aims to Double Its Hotel Footprint by 2025

Portland, Ore. — Jan. 17, 2023: Sortis Holdings, Inc. (OTC: SOHI) (the “Company” or “Sortis”) — an ecosystem of innovative, experiential hospitality brands — has entered into a definitive agreement to acquire Ace Group International, along with its management company, Atelier Ace.

Sortis Holdings Names Dusti Guzmàn as Chief Human Resources Officer

Portland, Ore.

Sortis Holdings (OTC: SOHI) (the “Company” or “Sortis”), — a platform enabling highly scalable experiential lifestyle brands to accelerate growth and impact — today announced the appointment of Dusti Guzmàn to its executive leadership team as Senior Vice President and Chief Human Resources Officer. Guzmàn and his team within Sortis’ portfolio of individual brands will lead the holistic people offense for the company. “At Sortis, we’re committed to the success not only of our exceptional collection of brands, but to the hardworking and talented individuals who bring them to life,” said Paul Brenneke, Executive Chairman of Sortis. “As a functional leader, Dusti will be a key partner in advancing Sortis as a choice employer, inspiring our team members, and upholding our culture and core values.

Fellow Barber Pens Deal to Merge with Rudy’s Barbershops

Industry Leaders Join Forces Through Sortis Holdings to Elevate, Empower, and Expand the Barbering Workforce

NEW YORK (July 19, 2022) – Fellow Barber, a New York-born chain of elevated barbershops, today announced an agreement with Sortis Holdings, Inc. (OTC: SOHI) (“Sortis”) that will merge the grooming company with Seattle’s iconic Rudy’s Barbershop (“Rudy’s”). This merger will elevate the barbering industry and empower its combined workforce. It also aligns Fellow Barber with original lifestyle brands with purpose and impact.

Sortis Holdings Acquires WLCR to Accelerate Digital Capabilities

Full-Service Digital Agency Brings Innovative, Industry-Leading Capabilities to Boost Brand Growth and Impact

Portland, OR – June 22, 2022 – Sortis Holdings, Inc. (OTC: SOHI) (“Sortis” or the “Company”), a platform enabling highly scalable, experiential lifestyle brands to accelerate growth and impact, has announced that it acquired long-time partner WLCR, a full-service digital creative agency bent on direct to consumer (D2C) growth acceleration via technology-based solutioning. Sortis’ growing portfolio of consumer brands share four key characteristics: passionate customer bases; differentiated brand identities; integrated commitment to Environmental, Social, and Governance (“ESG”) priorities; and digital tailwinds. To that end, WLCR will supercharge the digital efforts of Sortis’ portfolio brands to accelerate and scale both organically and inorganically.

Sortis Holdings Provides Business Update on Board of Director Changes

Portland, OR – March 25, 2022 – Sortis Holdings, Inc. (OTC: SOHI) (“Sortis” or the “Company”), a platform enabling highly scalable, experiential lifestyle brands to accelerate growth and impact, has announced the resignation of two independent directors, Stan Morris and Gary Delorit, effective January 17, 2022. Morris and Delorit were founding directors for the legacy banking and fund management businesses. They are retiring following their 27 years of service and in conjunction with Sortis’s strategic transition to a collection of scalable lifestyle brands.

Sortis Holdings Initiates Transition to an Operator of Scalable, Lifestyle Brands

This transition includes: Transitions Fund Management Business Announces Acquisitions of Bamboo Sushi, Rudy’s Barbershops, and Current Co Brands Appoints Proven Consumer Finance Executive, Ryan Smith, as Chief Financial Officer Portland, OR – January 18, 2022 - Sortis Holdings, Inc. (OTC: SOHI (“Sortis”), a leader in diversified alternative investment strategies, is providing a business update on several key initiatives as it transitions to become a platform enabling highly scalable, experiential lifestyle brands to accelerate growth and impact. Transition of Sortis Fund Management On December 31, 2021, Sortis sold its fund management business to Sortis, LLC (“Sortis Fund Management”), a private entity owned and operated by former Sortis Holdings managers. The asset purchase was seller financed through a promissory note.