Leadership

Paul Brenneke is the Executive Chairman of Sortis Holdings and led its expansion into alternative investment fund management with the Sortis Income Fund, Sortis Opportunity Zone Fund, and the Sortis Rescue Fund. With over 30 years of experience in commercial real estate, he has been involved in the acquisition and development of over $2 billion in properties in the Western United States. He’s the CEO of real estate development company Third & Pine in Seattle, a co-founder and board member at medZERO, a SAS healthcare payment platform, and a founder and board member of Gratis, a free self-directed checkbook IRA platform in collaboration with Solera Bank in Denver.

Ryan Smith is Sortis Holdings’ CFO and brings 20+ years of corporate finance experience with a keen eye toward consumer products, brand, distribution, and operations. With extensive accounting and financial modeling skills, the breadth of his experience includes managing institutional growth, value investors, and sell-side analysts for Fortune 100 and Dow 30 companies. He brings intellectual curiosity to his leadership style, while leveraging deep consumer and operational knowledge. 

David Vialli is a Partner at Sortis Holdings, focusing on development and asset management. With over 20 years experience in the hospitality sector, he’s the Head of Asset Management for NBP Capital’s hospitality portfolio, was instrumental in the launch and operational development of the Hoxton Hotels across North America, Ian Schrager’s lauded EDITION, and was Managing Director of the iconic Los Angeles Standard Hotels, leveraging his strategic expertise in growing and scaling valuable hotel brands.

Butch Bannon is an entrepreneur and investor with 15+ years of experience building world-class brands and driving growth. He’s the co-founder of Flip Switch Management Group, a direct investment and management company focused on branded consumer businesses, with portfolio companies that include Proud Mary Coffee, Bamboo Sushi, Rudy’s Barbershop, and Blue Star Donuts. He is also the founder of Frances, Inc and has worked directly with entrepreneurs and investors behind high-profile brands on strategic growth projects, resulting in the placement of nearly $650 million of private equity growth capital into high growth businesses, including Dutch Bros. and Dave’s Killer Bread. Butch founded and exited a creative agency that worked with brands like Red Bull, Nike, P&G, and Supreme.

Teddy Alberston is a Partner at Sortis Holdings and the co-founder of Flip Switch Management. Starting his career as a CPA, he now takes a holistic approach to help brands leverage exceptional creative vision with strategic business intelligence. Working with thought-leaders, creatives, owners, and entrepreneurs, his extensive experience in hospitality provides the expertise for managing brands that marry purpose and impact with growth and success. He has held roles as CEO and CFO at Payley Hospitality and Submarine Hospitality, and is an owner of See See Motorcycles.

Serge Eygenson helps drive Sortis Holdings’ strategic planning, including M&A, investor and growth strategy. He previously served as a Project Leader at Boston Consulting Group, where he advised clients across industries, with a particular focus on private equity, capital markets, investor relations, M&A, and digital innovation. Prior to BCG, Serge served as Assistant to the Chairman at Raymond James, a Fortune 500 financial services firm, where he led special projects & strategic planning initiatives on behalf of the senior executive team.

With over 25 years of executive leadership experience, Michelle Anderson is the CEO of Bamboo Sushi and a key player in the growth of Sortis Holdings’ coffee and dining brands. She spent two decades leading successful teams at Starbucks, and was the first CEO of Boise Co-op where she led diverse market portfolios that exceeded $600 million. Through these diverse operations, Anderson applied the same team-driven strategies to drive results regardless of industry, cultivating momentum where business, employees, and customers thrive. 

Joshua McFadden is the founder of Submarine Hospitality in Portland, Oregon. He helps oversee Ava Gene’s, Cicoria, Tusk, and the Woodsman Tavern. In addition, he helped design and program Takibi and Grand Stark Deli. He brings technical, operational, and creative vision to a thoughtful evolution of hospitality. His first book, Six Seasons: A New Way with Vegetables, won a James Beard Award in 2018. His second book, Grains for Every Season, was released in November of 2021.

Robert is the President of BC Group Inc. which he founded in 2003. With extensive experience in development, real estate, and construction management across all building types — including mixed-use, retail, office, medical, historic, residential, and hospitality — Bob is fluent in every aspect of the business from feasibility studies, operations turn-over, and ownership while managing multiple complex projects. He has a degree in Construction Engineering Management and is a LEED Accredited Green Building Professional.