Leadership
With a collective 1B+ of real estate project development under our belt and seasoned market acumen, we offer strategic brand growth and operating expertise for some of the most innovative and beloved brands across our industry.
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Paul Brenneke
Executive ChairmanPaul Brenneke is the Executive Chairman of Sortis Holdings and led its expansion into alternative investment fund management with the Sortis Income Fund, Sortis Opportunity Zone Fund, and the Sortis Rescue Fund. With over 30 years of experience in commercial real estate, he has been involved in the acquisition and development of over $2 billion in properties in the Western United States. He’s the CEO of real estate development company Third & Pine in Seattle, a co-founder and board member at medZERO, a SAS healthcare payment platform, and a founder and board member of Gratis, a free self-directed checkbook IRA platform in collaboration with Solera Bank in Denver.
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Ryan Smith
CFO -
Kelly Sawdon
Hotels & Lodging -
David Vialli
Hotels & LodgingDavid Vialli is a Partner at Sortis Holdings, focusing on development and asset management. With over 20 years experience in the hospitality sector, he’s the Head of Asset Management for NBP Capital’s hospitality portfolio, was instrumental in the launch and operational development of the Hoxton Hotels across North America, Ian Schrager’s lauded EDITION, and was Managing Director of the iconic Los Angeles Standard Hotels, leveraging his strategic expertise in growing and scaling valuable hotel brands.
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Butch Bannon
Food & Beverage, Beauty & WellnessButch Bannon is an entrepreneur and investor with 15+ years of experience building world-class brands and driving growth. He’s the co-founder of Flip Switch Management Group, a direct investment and management company focused on branded consumer businesses, with portfolio companies that include Proud Mary Coffee, Bamboo Sushi, Rudy’s Barbershop, and Blue Star Donuts. He is also the founder of Frances, Inc and has worked directly with entrepreneurs and investors behind high-profile brands on strategic growth projects, resulting in the placement of nearly $650 million of private equity growth capital into high growth businesses, including Dutch Bros. and Dave’s Killer Bread. Butch founded and exited a creative agency that worked with brands like Red Bull, Nike, P&G, and Supreme.
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Teddy Albertson
Food & Beverage, Beauty & WellnessTeddy Alberston is a Partner at Sortis Holdings and the co-founder of Flip Switch Management. Starting his career as a CPA, he now takes a holistic approach to help brands leverage exceptional creative vision with strategic business intelligence. Working with thought-leaders, creatives, owners, and entrepreneurs, his extensive experience in hospitality provides the expertise for managing brands that marry purpose and impact with growth and success. He has held roles as CEO and CFO at Payley Hospitality and Submarine Hospitality, and is an owner of See See Motorcycles.
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Serge Eygenson
StrategySerge Eygenson helps drive Sortis Holdings’ strategic planning, including M&A, investor and growth strategy. He previously served as a Project Leader at Boston Consulting Group, where he advised clients across industries, with a particular focus on private equity, capital markets, investor relations, M&A, and digital innovation. Prior to BCG, Serge served as Assistant to the Chairman at Raymond James, a Fortune 500 financial services firm, where he led special projects & strategic planning initiatives on behalf of the senior executive team.
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Michelle Anderson
Food & Beverage, Coffee -
Joshua McFadden
Culinary Creative -
Robert Beauchemin
DevelopmentRobert is the President of BC Group Inc. which he founded in 2003. With extensive experience in development, real estate, and construction management across all building types — including mixed-use, retail, office, medical, historic, residential, and hospitality — Bob is fluent in every aspect of the business from feasibility studies, operations turn-over, and ownership while managing multiple complex projects. He has a degree in Construction Engineering Management and is a LEED Accredited Green Building Professional.